Biryukov Sergey

Product Designer
In product design since 2014. During this time had to work with such large companies as AppFollow.io, Sberhealth,
SimpleWine, S7 Airlines and M.Video.

Ex-Product Design Lead in the systems Marilyn, Aori.ru
and the creator of a unique design
for the product on the US market Aori.com
What is User Experience Design?
User Experience Design ("interaction experience") includes various UX components: information architecture, interaction design, graphic design and project content, user perception of interaction with the product.
As a UX designer, I do:
— requirements collection: user and business
— selection of suitable UX tools for their implementation
— development of a prototype and design of the interface, the most convenient and easy to understand, tailored to the needs of the target audience
— analysis of the final result – whether the product meets the customer's expectations and how high the level of user satisfaction is
What is User Interface Design?
User Interface Design ("user interface") – a set of graphically designed technical elements (buttons, checkboxes, selectors and other fields). The task of UI design is to help the user to organize interaction with the program / site.
As a UI designer, I do:
— development of the structure of interface elements
— grouping of interface elements to combine them into groups of logically related elements (menus, forms)
— alignment of interface elements
— creating a single style of interface elements
— organization of free space (allows you to distinguish between information blocks and focus the user's attention on content)
Product Design
ToYou App
ToYou is a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia.
We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more.

At ToYou we aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. We truly value them and count them as a key factor to our success.
Team work with product and development teams for realization on the following cases:

– Launch Digital Products on Saudi market from scratch straight into App Stores on both platforms
– Unification of checkout screens
– Create new way of communication with customers via In-app Announcements
– Improve UX for chat-bot integration
– Redesign App splash screen
– Improve of Design System for main app and web portals

And as well as:
– Design an outstanding digital experiences for web portals
– Analyze user behaviour and feedback with common UX research methods
– Working with distributed outsource development teams located in different time zones and countries
– Benchmarking and staying up to date with the current trends
– Writing accurate specifications and guidelines
Product Design
AppFollow.io
AppFollow is company that provides an easier way to understand what customers are asking for
Feedback is left in user reviews on the app stores. This contains a wealth of information about users’ experiences, their needs and their expectations. AppFollow is on a mission to help teams working on mobile apps to turn insights from reviews into new product experiences that users love.

Mobile teams are responding to feedback in a timely manner, building products they know users will love, and optimizing their performance in the app stores with AppFollow.
– Work with product teams to craft design solutions that move forward the team’s goals and impact company metrics.
– Deliver high-quality, complete designs in Figma that take into account existing insights, technical constraints, business needs.
– Provide feedback on other designers’ solutions and design processes to other members of the team.
– Conduct user research and communicate findings & suggestions to product teams.
– Champion UX best practices to ensure we’re all making informed design decisions together.
– Adhere to established design patterns, or help to build upon and deliver improvements to existing patterns.
Mobile App Product Design
«Sberhealth»
«Sberhealth» ex. «DocDoc»
Web and mobile application that provides services for the search and selection
of doctors in private medical institutions, the search for diagnostic medical centers, calling a doctor at home, making an appointment for a doctor and for diagnostics under a VHI policy, telemedicine and veterinary services.

The SberHealth service was created on the basis of the DocDoc developer company, which became part of the Sberbank Group of Companies in 2017
Team work from idea to implementation on the following sections:
– medical card: development of all the flow of new functionality related to the ability to take tests and add products with complex content (telemedicine / face-to-face appointments / tests and examinations)
– new design for catalog and product card
– new authorization and registration flow
– stories on the main page
– new onboarding templates
– creation of family account

Conducting ux-research: formulating hypotheses, creating clickable prototypes, communicating with respondents.

Maintenance and development of the design system. Working with components and tokens.
Mobile App & Website Product Design
«SimpleWine.ru»
LLC «Simple Group»
The largest importer of Italian wines, also supplies wines from France
and other countries. The Simple group also includes a network of wineries,
the Enotria sommelier school, a travel agency, a publishing house
(publishes Simple Wine News magazine), and holds profile events.
Teamwork from creative idea to the production.
Creating of iOS and Android design systems in mobile apps.
Split testing and analysis of website and mobile apps.
Mobile Apps redesign
Product Design
«Aori.com»
A set of tools to help you conquer Google, Bing and Facebook Ads.
Modern solutions for marketers to create high-performing campaigns that get better results
This product was created as absolutely new and unique for US market.
Huge stack of work was done to understand users needs and implement
ready to use tool.
Website Product Design
«М.game»
«M.game» — Club for game enthusiasts
A separate "M.Video" project dedicated to video games: news, reviews, announcements, competitions and promotions. It was necessary to design a simple, easy, quick and understandable form for registration.
Website Product Design
"Personalized Offer"
A project that allows to show unique content to users, for example, to increase the base of user e-mails or increase the number of orders with courier delivery.
Website Product Design
«M.Taste»
The task was to design a unique UI interface with a culinary theme for a very wide target audience. The main requirement was that the site should have a responsive design, be easy to read and enjoyable for users.
Work scope in the project
The number of unique pages in this project was 16. The site included pages with news, recipes, blogs, competitions and a horoscope.
For adaptive design were chosen four basic resolutions: 1200, 1024, 768 and 320. Total number of pages was 64.
Mobile App Product Design
Storia.app
What challenges were in developing an application redesign?
— improve the user interface for the "Blog Cover" and "Blog Feed" screens
— increase the comfort of reading stories
— increase the number of subscribers to blogs
Website Product Design
«S7 Airlines»
«S7 Airlines» — Russian airline operating domestic and international passenger services
In 2015, the company updated the design of all pages. Made it adaptable for mobile devices and released an update for official apps on iOS and Android.
Main Page
I have to develop a new design for the S7 main page, flight search page, promo and new direction pages in accordance with the new styleguide. It was also required to revise the templates of news and advertising letters. For the mobile application was presented a variant of the settings page.

The main page has acquired a new look, clearly placing in itself all the necessary information for the user. The main emphasis shifted to the flight search. The service icons and their description were redesigned. The page received a new header and footer. The news block was also drawn in the general style of the page.
Flight Search Page
Promo, new destinations and flight search pages have acquired a distinctive design. The grid has been redesigned. Pages received a new format for displaying content.
iOS mobile app settings

Few words about me
Open for new opportunities. Ready for longterm and project work. Figma, Sketch, Adobe Ps, Ai, Id, Principle, Axure, Invision. Neat, eloquent, with a good sense of humor and w/out any bad habits.
FEEL FREE TO CONTACT ME
+357 95 155713
areoit43@gmail.com
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